The Cloud: The Great Equalizer for Small Businesses
Small businesses often find themselves competing with larger companies. Fortunately, the cloud is making it easier for them to do so. The cloud gives small businesses the computing assets they need to focus on their customers rather than be distracted by IT.
To put this differently: most people wouldn’t try to do their own electrical work or plumbing; they would, instead, hire a professional contractor to do it safely and correctly. The same is true in the IT realm. Often, the manager of a small business is also the IT guy, the mailman, the plumber, and the garbage man. We view the cloud as like a specialized contractor brought in to manage technologies outside the scope of your normal business. If you are a small business, it just makes sense.
In the video I contributed to Partner Company IBM’s Ecosystem Channel, I explain how the cloud has become the great equalizer for small business.
At Perimeter, we give small businesses the ability to move essential services such as email to the cloud, managed by experts, using today’s most advanced technology, and in a highly secure manner — and at a fraction of the cost of doing it themselves. That’s quite an equalizer.
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