The Cloud: The Great Equalizer for Small Businesses

Written by Andrew Jaquith. Posted in Blog Post

Small businesses often find themselves competing with larger companies. Fortunately, the cloud is making it easier for them to do so. The cloud gives small businesses the computing assets they need to focus on their customers rather than be distracted by IT.

To put this differently: most people wouldn’t try to do their own electrical work or plumbing; they would, instead, hire a professional contractor to do it safely and correctly. The same is true in the IT realm. Often, the manager of a small business is also the IT guy, the mailman, the plumber, and the garbage man. We view the cloud as like a specialized contractor brought in to manage technologies outside the scope of your normal business. If you are a small business, it just makes sense.

In the video I contributed to Partner Company IBM’s Ecosystem Channel, I explain how the cloud has become the great equalizer for small business.

Our partner IBM highlighted this point in a recent press release showing how their work with Managed Services Providers (MSPs) like Perimeter helps deliver industry-leading cloud solutions. And in May, in a blog post titled ‘The Consumer Effect: Increased Confidence in the Cloud,’ I and Andy Monshaw, General Manager of IBM Midmarket Business, described how cloud applications have become so common and convenient that we are beginning to take them for granted. For small and medium businesses (SMBs), the cloud levels the playing field, while saving them time and money.

At Perimeter, we give small businesses the ability to move essential services such as email to the cloud, managed by experts, using today’s most advanced technology, and in a highly secure manner — and at a fraction of the cost of doing it themselves. That’s quite an equalizer.

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Andrew Jaquith

Andrew Jaquith is the Chief Technology Officer of Perimeter E-Security. Before Perimeter, he was a senior analyst with Forrester Research and Yankee Group.

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